# Connect your CRM

Connect your **CRM** connecting Salescaling allows you to enrich your conversations with your customers' context and centralize information, ensuring that the interaction history is always complete.

### 1. How to Connect your CRM?

The process is designed to be quick and secure:

1. Go to Settings > Integrations.
2. Look for the CRM section and locate the one your organization uses (e.g.: Hubspot, Salesforce, Zoho).
3. Click the Connect button.
4. You will be redirected to your CRM's login page to enter your credentials and authorize Salescaling to access your data.

Once authorized, the connection will be active.

<figure><img src="/files/86a21a9f90701ff6dc15cacb76a8a196dc10e733" alt=""><figcaption></figcaption></figure>

### 2. Main Benefit: Automatic Associations

The main benefit of this integration is to enhance the Associations functionality within your meetings. By connecting your CRM, Salescaling can automatically identify participants and link the recording to their corresponding contact, company, and/or deal records in your CRM.

This allows you to have full traceability of all conversations related to a customer or a sales opportunity.

#### Frequently Asked Questions (FAQ)

<details>

<summary>Do I need to be an administrator of my CRM (e.g.: Hubspot) to connect the integration?</summary>

Yes, you generally need administrator permissions on your Hubspot account to authorize the connection of third-party applications like Salescaling.

</details>

<details>

<summary>Which CRMs are compatible with Salescaling?</summary>

Currently, Salescaling integrates with Hubspot, Salesforce, and Zoho. Integration with Pipedrive will be available soon. You can see the updated list at `Settings > Integrations`.

</details>

<details>

<summary>Why is a participant in my meeting not correctly "associated" with a contact in my CRM?</summary>

The most common cause is that the email the participant used in the meeting invitation does not exactly match the email recorded on their contact record in the CRM. To ensure a correct association, verify that both emails are identical.

</details>


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