# Analytics and reports

## 1.Global Analytics Dashboard

The Global Analytics Dashboard is the **business** intelligence hub**macro**" view of the team's performance over time, allowing identification of patterns, measuring the impact of training, and making strategic decisions based on aggregated data.

It is possible to filter all dashboard information by time periods**,** [**Activity Type**](/en/platform-settings/configuracion-de-la-ia/tipos-de-actividad.md) and Activity Channel**.**

The **dashboard** is divided into two main tabs:

### 1.1 Measure the Volume and Quality of Your Activity

This section focuses on the overall volume and quality of your team's interactions.

* Key Metrics:
  * **Total Meetings:** The total number of meetings recorded in the period.
  * **Average Meeting Time:** The average duration of meetings.
  * **Average AI Score:** The average quality score of all analyzed meetings.

{% hint style="info" %}
Notice the **Average AI Score**. If this number drops, it may be an early indicator that the team needs reinforcement in your sales methodology.
{% endhint %}

* Charts:
  * **Activities by Activity Type:** A visual breakdown of the number of meetings by each type.
  * **Smart Categories:** Analysis based on intelligent thematic categories.

### 1.2 Analyze the Dynamics of Your Conversations

<figure><img src="/files/4ec769e4a83905abf0f51aabdae73a1371c1e2d7" alt=""><figcaption></figcaption></figure>

This section analyzes what happens within conversations and the dynamics between participants.

* **Key Metrics:**
  * **Total Questions:** The total number of detected questions.
  * **Total Speaking Time:** The sum of all spoken time.
  * **Spoken vs Silence Time:** The proportion of time spent speaking versus silence.
* **Charts:**
  * **Most Used Keywords:** Identifies the most recurring topics in conversations.
  * **Top Speakers:** Shows which users speak the most time.

{% hint style="info" %}
The chart **Top Speakers** is very useful for analyzing whether sales reps are talking too much and listening too little. A good sales conversation usually has speaking time distributed.
{% endhint %}

## 2. Analytics of a Single Recording

Unlike the Global Dashboard, **Salescaling** offers a **"micro"** view of detailed analytics within each individual recording. These metrics are found in the **Detail View** of any meeting or call, within the [Analytics](https://app.salescaling.com/analytics)tab. They allow understanding the dynamics and pace of a specific conversation.

<figure><img src="/files/288b112b12f4bb530965c25b8afdc54ff3143664" alt=""><figcaption></figcaption></figure>

### 2.1 Who Took the Leading Voice?

This table breaks down each person's contribution to the conversation, allowing a quick view of who led the dialogue.

* **Time talking / Average time %:** Shows the total time and the percentage of time each participant spoke.
* **Longest Monologue:** Identifies the longest monologue (uninterrupted intervention) of each person, useful for detecting if someone is dominating the conversation too much.
* **Interventions:** Measures the number of times each person intervened, which can indicate the level of interaction.

### 2.2 Visual Timeline of Participation

This chart complements the previous table, visually showing when each participant spoke throughout the recording's timeline. The green bars represent speaking moments.

### 2.3 Total Number of Questions

The AI counts the total number of questions detected in the conversation. To see the text of each question, you can go to the **Questions** tab of the transcript.

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